RocketBlocks

UX/UI Research & Design

RocketBlocks is a web-based product, offering comprehensive interview preparation for recent BA, and MBA graduates, as well as individuals in mid-career transitions. Within its four areas of career study: Product Management, Product Marketing, Consulting and Strategy & Biz Ops, RocketBlocks prepares users with a series of concept review, drills and live practice to engage users and set them up for success in their next interview.

My Role

4-week project: UI/UX Research & Design, Style Guide Documentation

Team

  • Kenton Kivestu, CEO

  • Eindra Kyi, PM Intern

  • Kara Valdon, UI/UX Design

Tools

Figma, Miro, Google Docs, Maze, Zoom, Photoshop

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Introduction & Methodologies

The project began by identifying a handful of tactical issues related to how users flow between their modules of study, and a lack of visual separation between modules leading to an opportunity of confusion. Team members also spoke to a color conflict as the product expanded: certain color patterns were used for multiple instances creating a lack of contrast and color-use meaning. Lastly, the team was looking for input to weave separate, but related, portions of content to create a more seamless experience.

Kenton, RocketBlocks CEO, spoke to the importance of an “open gym” format; allowing users to pick and choose which equipment to use, making the product less interested in linear curriculum, and promoting a flexible, user-centric presentation. From our launch meeting, we defined the following how might we statements:

How Might We:

improve the identification of each module in the navigation as well as the user flow when toggling between modules?

present visual identifiers on navigation and progress bars to recall user’s place?

expand use of color to reduce color-use overlap and assign meaning to color usage

integrate a set of “guard-rails” to launch new users into their content, while preserving the product’s non-linear format?

relate Concepts content, relative to Drills content?

communicate the category, topic or term that each study module is covering?

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Research

  • Competitor Research

  • Live Product Site Map

Synthesis

  • Research Summary

  • Design Audit & Presentations

Deliverables

  • Site Map / Information Architecture Outline

  • Hi-Fi Mock Up Screens

  • Style Guide Documentation

  • Prototype(s)

Testing

  • Moderated Testing

  • Unmoderated Testing

 DESIGN PROCESS | DEFINE

Information Architecture

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 DESIGN PROCESS | RESEARCH

Competitor Research

  • Questions are contained in one page for all course tracks

  • No use of contrast or separation for new content, sidebar navigation or header content

  • Course tracks are indicated in a side bar

  • Active states, links, main navigation and buttons are all brand color = brand reinforcement, lacking in providing signals for the user.

  • New sidebar navigation communicates the user has a new flow of information to discover

  • After checking all tracks, each course track looks identical (same photo header, no variation)

  • No indication of active state in main or sidebar navigation

  • Purple circles indicate content I can access, not active content

 
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  • Successful hierarchy of Module title

  • Main nav bar, header and page content each clearly separate using high contrast

  • Poor use of active states for main nav increases cognitive load for user

  • Main Nav + sub nav side bar organizes content in layers

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  • Successful separation of side bar navigation and content

  • Lower-left placement of user info

  • Title of “track/course” displayed with the user avatar

  • Navigation module accessible from user avatar

  • No active state, assumed logo will return to main Dashboard

  • Successful use of minimal line icons throughout the interface

 DESIGN PROCESS | SYNTHESIS & SOLUTIONS

Live Product Design Audit & Solutions

Using the foundations and insights from competitor research of direct competitors and web-based online learning products, I needed to identify specific moments in the RocketBlocks live product that could be addressed with our HMW statements. I applied this thinking to a handful of key pages and elements: Dashboard, Main Navigation, Concept Pages & Drills Pages. I’ve outlined those moments below alongside version one design solutions.

 
SET ONE

Dashboard & Navigation

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Opportunities:

  1. Module title Product Marketing in yellow feels like an active navigation item rather than a header.

  2. User assumes returning to the dashboard target is Product Marketing however, the flow back to dash is the RocketBlocks logo.

  3. User flow to switch to a new module is not visually associated with the module title.

  4. No indication on the dashboard content as to what the user is studying or which module is live.

Design Solutions for Dashboard & Navigation

HMW improve the identification of each module in the navigation as well as the user flow when toggling between modules?

 
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  1. Move module indicator to the far right, where the trigger for switching modules is already located. Add a color “chip” to anchor navigation and distinguish each of the four modules. Combine title with username to reinforce the module selection is directly linked to the user, not the navigation.

  2. Add hierarchy to the dropdown menu highlighting the 4 modules with color + icons.

  3. Add color and iconography to create visual separation between modules that remain consistent on all pages for each module.

  4. Add module “reminder” to the progress tracker card on dash

 
 

Dashboard Progress Tracker

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  • No separation of the two main pillars Drills & Concepts

  • No indication of progress, but a running tally of completed work

Progress Tracker Design Solutions

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  • Add module title and module brand color combined with a progress bar

  • Distinguish Concept progress from Drill progress

  • Add numerical indicators of progress as well as “complete” and “in progress” identifiers

 
SET TWO

“Concepts” Pages & Active States

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Opportunities:

  1. Consider a sticky navigation bar structure, this will open up some UI options for active/progress states and ensure nav access while scrolling.

  2. Add the Concept title or bread crumb menu This Concept page is “Product Analytics” but the parent category is not listed in the content nav or content.

  3. Improve active state with color use and tints instead of red bar (avoid red to reduce the impression of an error).

  4. Collapse inactive categories to simplify and organize the content navigation.

Design Solutions for “Concepts” Pages

 
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  1. Add active states to navigation (brand color + underline)

  2. Continue active state pattern to progress sidebar / lists (brand color + line)

  3. Design curriculum lists in segments signifying the open sub-track, progression of the sub-track, and user’s location.

  4. Collapse other sub-tracks to reduce cognitive load on screen

  5. Add concept subject title to each track combined with “see all tracks” back button.

 

Consideration: Sidebar + Contrast

In order to open up a new set of UI options for the side progress bar in Concepts, I proposed a classic sidebar design that would use a white container, and more blue tints for active states.

Ultimately, stakeholders were concerned that the sidebar and white container competed too much with the core content.

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SET THREE

“Drills” Pages & Tracking Progress

Opportunities:

In the Drills pillar, users would benefit from simple indications of which Drill is active. This could be solved with a simple breadcrumb menu at top or a header.

Drills may also benefit from a progress tracker (ex: 1/10) to orient users within the module.

Lastly, consider a sidebar structure to create consistency with Concepts pages, and gain access to progress and navigation after scrolls.

Design Solutions for “Drills” Pages

 
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  1. Indicate which drill the user is studying.

  2. Move breadcrumb content to act as a header for each drill with drill track and sub-topic, rather than embedded into the drill content.

  3. Create an indicator to return to drill “review. The same function is possible and visually similar for Concepts, creating consistency and a parent page for drills.

  4. Add simple number tracker system to indicate how many drills are available and how many have been visited.

 
 DESIGN PROCESS | USER FLOW

Solving for Navigation Gap

Early on in the project, I noticed that there was a gap in the site map relative to the drills user flow. Users were dropped into drills randomly, and did not have a page to choose a topic or orient their progress. RocketBlocks is positioned as an “open gym” for users. In other words, the curriculum isn’t linear, instead users can pick and choose how to interact with their study. To support that format, users need the power to discern, choose and track progress.

To create a seamless user flow and give the user more control, the drills feature needed a parent “overview” page, just as the concepts did. As a refresher here is the site map gap:

Drills Overview Page Addition

The Drills Overview page serves as an anchored location. From here, users can launch any drill they want to study granting them more power to choose their tracks of study and feel a sense of control.

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  • Grid format: drills are not linear, rather, they are like a deck of cards. It was important to display in a grid instead of a list.

  • Numerical progress tracker: reinforcing a sense of progress

  • Dual routes: users are review completed drills (ghost button) or run their drills (solid button)

Concept Overview Page

I took some time to align the Concepts Overview page with the new Drills Overview page, and presented a new version that better represented the brand attributes and mission. The redesign created more of an “open gym” feel, presented all concept within one screen and distinguished between completed and in-progress tracks with button weight.

Previous Version, Concepts Overview

Previous Version, Concepts Overview

Redesign, Concepts Overview

Redesign, Concepts Overview

User Flow: Concepts V. Drills

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 DESIGN PROCESS | VALIDATE

Prototype & Testing

5 users were tested in moderated feedback sessions to validate the usability and communication of the design changes. The sessions were task-based and each user was observed to collect insights into thought patterns, interactions and opportunities to reduce friction.

 Testing Quick-Summary

100% success rate for all tasks with all users.

Majority of success through direct, anticipated routes. Successes that were indirect were recognized and often corrected.

Minor UI Issues identified

Including button and header visibility related to the user’s location and visual hierarchy in select areas.

Users rely on dashboard Progress Tracker

The tracker is used to find target material. The new tracker is successful in orienting users before making decisions.

Sidebar preference

Majority of users prefer a sidebar layout in the Drills, over the top-down header layout.

 DESIGN PROCESS | SYNTHESIZE & ITERATE

Post-Testing Design Changes

 

1. Switching Modules (PMM, PM, COM, S&BO) the functionality was good, but the balance was off. I designed a new option moving the color "chip" to the right and added a two-tone dropdown button to balance the screen and reinforce the button’s function.

2. Module Header: the banner and progress bar worked well to identify the module, but there was some tension here visually. I decided to wrap in some of the copy from the intro/welcome back dialogue on the live product to create a new card that featured the module name.

3. Progress Bar: Changed to progress dial and color changed to RB blue across all modules.

4. Run Drills feature allows users to identify how drills are being fed to them, and gives users the power to sort their flow of drills, or continue with random drills.

5. Organized Drill Topics: Taking some patterns from Concepts navigation, the Drills nav features all topics, how many drills are in each topic, and each topic can be inspected to see drills. (see #6)

6. Inspect Drills: Like Concepts, Drills expands to another tier, allowing the user to see each drill, return to drills, and gauge which are complete.

 
 DESIGN PROCESS | REFINE

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